Hi everyone! I wanted to share this article that I wrote for my internship’s blog the other day. I think that it is super relevant to blogging and I want to make sure that I am following all of my own rules as well! I would love to hear everyone’s ideas on the way that they market their own brand!
4 Ways to Improve your Content Marketing
Traditional marketing is changing, but that doesn’t mean that their aren’t ways to effectively market your brand. We know that in order to market our brands, we need to market where the audience is.
In order to improve your content marketing, we have a few tips that can be helpful when they are executed correctly.
1. Know your brand
Your brand is the heart and soul of your company, and in order for the audience to understand who you are, you have to understand yourself. When an audience sees your work, they should know what you stand for. For example, Martha Stewart is seen by her audience as the home expert. Her media that is posted relates to her brand by posting recipes to home improvement ideas, and DIY projects. People relate to her brand because it has a strong and clear stance. To do this give your audience a focus on what you stand for. Effectively continue with this same stance in all of your posts and media. When an audience is well educated on who you are, they are able to back up your brand and think that you are the expert. If there is not enough information circulating about your brand, then your audience will not know who you are.
2. Content is Everything
Providing your audience with information that they are looking for will keep them informed and interested. A strong title and introduction are very crucial to keeping your audience hooked. The introduction should introduce why you are writing about this topic, and show that you are the expert at the information. 57% of marketers report custom content was their top marketing priority for 2014 (source: http://www.altimetergroup.com) so make sure that you are able to write in your own style and are using a strong voice. If the article does not sound like you or your brand, the audience won’t be able to connect with you If there is too much fluff in your article the audience will not stay interested. There are a lot of little things to think about when writing. When looking over your post think about these three questions. Is this our brand’s voice? Will my content be interesting to my audience? Is the article original?
3. Be consistent and post regularly
You want your audience to know your brand and to read your content, but that is not useful unless you are consistent with your marketing. The more things that are being posted about your brand, the more likely your audience will see it. If you are sporadic with your posts, they will not reach your audience. Simple things can connect people to your brand help people stay interested. Come up with a weekly post that you can schedule, just to make sure your information is going to be consistent. Post pictures with your information, and links to your website from social media posts. According to the Huffington Post Tech “Tweets that include links are 86 percent more likely to be retweeted.” The more you outreach to your public, the better chance you have for them to reach out to you.
4. Keep up with trends and come up with new ideas!
Don’t fall back into the traditional ideas on how to market. You want to keep your marketing strategies as updated as possible. Make sure you are researching what the newest marketing trends are for your content marketing and also see what your competitors are doing. If it is working for them, make your own twist and showcase your brand!